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Brainwashing
noun brain·wash·ing \ˈbrān-ˌwȯ-shiŋ, -ˌwä-\

Definition of brainwashing

    1
    :  a forcible indoctrination to induce someone to give up basic political, social, or religious beliefs and attitudes and to accept contrasting regimented ideas

    2
    :  persuasion by propaganda